Training Needs Analysis
At taylor healey & associates we have developed a simple yet effective tool to conduct a thorough training needs analysis of your sales and account management business. Through our sister organisation salesfox we have an online process whereby personnel are asked a series of questions to determine their knowledge, application of, or requirements for certain skills. The training needs analysis can be specific to certain skills e.g. negotiation, consultative selling or relationship management etc or it can be a generic sales process based questionnaire which enables us to evaluate where the knowledge or methodology gaps are in your business.
As with everything we do, the first thing is to sit down with clients to determine the exact needs. The tool is then tailored accordingly, released to the relevant respondants and evaluated. A full report is presented to you with suggested strategies to gap-fill.
Customer Research Services
Our research team have developed a diagnostic process based on face-to-face interviews with senior decision makers and influencers in your client base.
The purpose of the research is to gain a greater understanding of the perceptions your customers have of you as a supplier or partner and the attitudes towards you and the products or services you are providing. The outcome is to provide strategic guidance and input that will assist in maximising interest, enthusiasm and an improvement in uptake of the products or services at stake.
Based on the Qualitative Research process well known and utilised in the market research industry our team have tailored the model to a corporate environment and are able to tailor this process to suit any industry.
People make decisions emotionally and justify them logically. This process uncovers the reasons why your clients buy from you and what you must do to improve the relationship.